Free Essays on Corporate Culture

Corporate Culture Edgar H. Schein:The Corporate Culture Survival Guide In â€Å"The Corporate Culture Survival Guide, â€Å" Edgar Echein presents a concise analysis of the concept of corporate culture; what it is; how it operates; why it matters; and how to improve it. The book is organized around the questions that mangers ask – What is corporate culture? How can I assess it? How can I change it? The book then provides clear guidance for evaluating an organization’s current culture and determining if it supports or undermines the organization’s goals. Chapter One answers the question, â€Å"Why Does Corporate Culture Matter?†. â€Å"Culture matters because decisions made without awareness of the operative cultural forces may have unanticipated and undesirable consequences.† The author provides examples of situations where a company has an engineering culture and then brings in a CEO from sales and marketing background. This mismatch of cultures created a situation where the new CEO was unable to be effective because he was unable to understand the culture’s impact on the organization. A successful mid-life organization might not continue to prosper if they do not evolve and adapt elements of their culture. The organization clings to whatever made it a success. I have a client that was very successful in the eighties and early nineties by being self contained and developing investment products that were unique. They continue to believe that unique products are the way to success even though the market is looking for products that have easily processed and comparable features. This company is reluctant to look outside for expertise in a very competitive market and the firm has seen their market share drop, as their products do not fit easily into today’s trading parameters. The author goes on to define culture and make it clear that culture is a complex concept that is deeply embedded in an organiz... Free Essays on Corporate Culture Free Essays on Corporate Culture Corporate Culture Edgar H. Schein:The Corporate Culture Survival Guide In â€Å"The Corporate Culture Survival Guide, â€Å" Edgar Echein presents a concise analysis of the concept of corporate culture; what it is; how it operates; why it matters; and how to improve it. The book is organized around the questions that mangers ask – What is corporate culture? How can I assess it? How can I change it? The book then provides clear guidance for evaluating an organization’s current culture and determining if it supports or undermines the organization’s goals. Chapter One answers the question, â€Å"Why Does Corporate Culture Matter?†. â€Å"Culture matters because decisions made without awareness of the operative cultural forces may have unanticipated and undesirable consequences.† The author provides examples of situations where a company has an engineering culture and then brings in a CEO from sales and marketing background. This mismatch of cultures created a situation where the new CEO was unable to be effective because he was unable to understand the culture’s impact on the organization. A successful mid-life organization might not continue to prosper if they do not evolve and adapt elements of their culture. The organization clings to whatever made it a success. I have a client that was very successful in the eighties and early nineties by being self contained and developing investment products that were unique. They continue to believe that unique products are the way to success even though the market is looking for products that have easily processed and comparable features. This company is reluctant to look outside for expertise in a very competitive market and the firm has seen their market share drop, as their products do not fit easily into today’s trading parameters. The author goes on to define culture and make it clear that culture is a complex concept that is deeply embedded in an organiz... Free Essays on Corporate Culture Article ~ New York Times ~ â€Å"Speaking the Language of Success† In 1999, the Nissan Motor Company, controlled by French automaker Renault, hired Carlos Ghosn as President and Chief Operating Officer. Ghosen is â€Å"Brazilian-born, French-educated and American-experienced†. This article chronicles Ghosn’s efforts to save Nissan from bankruptcy, and the response of Nissan’s Board of Directors, Workers, and the Japanese public to a foreign manager with a different management style. Carlos Ghosn joined Nissan when the company was at the brink of bankruptcy and was able to, â€Å"boost profits, and decrease debt in a very quick fashion†. The methods and approach used to accomplish this financial revival have included:  § Changing Japanese attitudes about foreign managers and corporate culture  § Cutting Costs and Jobs by closing plants, making it necessary for employees to accept transfers to stay with the company  § Changing supplier relationships, eliminating â€Å"unwinding the traditional keiretsu system of interdependency with suppliers† who could not meet quality and cost cutting demands  § Management overhauling, replacing senior managers with younger types  § Linking pay to performance – â€Å"replacing seniority with a merit based system of cash bonuses and stock options† Hofstede’s value dimensions say, â€Å"the core of the Japanese enterprise is the permanent worker group†, they show a small power distance, a high acceptance to strong uncertainty avoidance, an acceptance of collectivism, and high goal orientation. The article confirms Hofstede value dimensions by identifying Japan as a, â€Å"land of lifetime employment and resistance to foreign control†. The results of Ghosn’s tenure at Nissan seem to contradict Hofstede. Ghosn is a foreigner, has top level meetings in English, has rewarded success through a merit system, reduced the number of parts and service suppliers based on quality, cut the workfo...

Counterfactual aper on The Age of Aquarius essays

Counterfactual aper on The Age of Aquarius essays What if the Age of Aquarius Had Not Been? The year 1969 brings back memories for many people. Some have good memories while some have bad. Today some people are still living in the late sixties and early seventies while some regret this era ever existed. What if these years had not existed? Not actually the years themselves, but what if the Age of Aquarius, as it has been referred to, had never existed? Can you imagine how life would be different for us today? Family dynamics would be entirely different, as would the overall perception of the female population. Controversial topics such as drugs, sex, abortion, racism, etc. would be viewed with entirely different opinions from the majority of the population. How different would our lives be had the people we call hippies never exercised their freedom from the restraint they had known in their ordinary lives? Looking back first into the decade of the fifties, we find storybook families such as The Cleavers from Leave It To Beaver (1957-1963) and the Andersons from Father Knows Best (1954-1958)(Rich). The characters in these popular fifties television programs depict family life as being perfect as perfect could be. Wives wore high heals and pearls and had three hot meals on the table at the same time every day, dinner of course being as soon as the husband walked in from a hard days work. Husbands worked hard all day and came home to a fresh home-cooked meal, then relaxed in their chair while reading the newspaper for the remainder of the evening. Children played in the yard with the white picket fence. Every once in a while the kids broke a window playing ball or argued over something petty, but everyones differences were resolved by simply saying Im sorry. Children respected their parents and spouses respected each other. Now everyone knows these families were strictly fi ctional and in no way existed in real l...

Ad Agency Assignment Example | Topics and Well Written Essays - 250 words

Ad Agency - Assignment Example The company experienced high download rates within days after the release of the advertisement. In my own view, it was an excellent program since the customers had the ability to control different aspects of the songs including the volumes, and rhythm. I believe it was a success. Question three: Do you think electronic promotions will eventually overtake traditional marketing like TV, print, etc.? Why or why not? Please use a reasoned approach to your answer. In other words, think of things we have talked about in class throughout the semester and use those concepts to justify your answer. This isnt to be just your opinion but an informed prediction. Answer: Yes, I believe that electronic promotions will eventually overcome traditional marketing such as print and televisions. Social changes such as increase in computer literate consumers and high access to the internet will eventually shift the market to electronic markets. Electronic promotions such as use of You Tube and other social networking platforms overcomes the location barriers associated with traditional marketing channels like print. Many younger people spent more time on the internet whether during work or relaxing like playing online music and reading thus digital markets can reach a large market share of potential